Żywiec is one of the largest Polish brand in the Premium segment. The logotype of this flagship product made in Żywiec Archduke Brewery, the “Dancing Couple”, is one of the most valuable logos in the beer industry in Poland. The position and strength of the Żywiec brand was noticed by the Brand Council of the Polish edition of the prestigious “Superbrands” contest and awarded, not for the first time, with the title of a “Superbrand” for one of the strongest brands in Poland. Żywiec is also one of the main Polish export brands, being a product associated with top quality, tradition and Polishness. Żywiec is available i.a. in the following countries: USA, Canada, Germany, Ireland, UK, France, Australia, Spain and Italy.
Our beers are brewed in five breweries: in Żywiec, in Warka, in Elbląg, in Leżajsk and in Cieszyn. All breweries are equipped with the latest appliances and utilize the latest technologies that guarantee the highest beer quality.
Experienced sales force reaches tens of thousands of business partners in 3 channels: retail, gastronomy and wholesale. At present Grupa Żywiec employs about 5000 people.
The company’s flagship brand is Żywiec – one of the biggest Polish premium beers and one of Poland’s largest export beers, exported for more than 100 years and available in over 40 countries around the globe. The other key brands are Heineken, Warka, Tatra, Strong and Desperados. Regional brands constitute an important part of Grupa Żywiec portfolio: Królewskie (central Poland), Leżajsk (south-eastern Poland) and Specjal (northern Poland). Grupa Żywiec also distributes speciality beers: foreign (Paulaner, Murphy’s, GUinness, Kilkenny) and Polish (Kaper, Żywiec Porter, Radler, Desperados Red).
Our values define the way we conduct our operation and define our environmental policy. Main values of Grupa Żywiec are respect for the individual, society and environment. Grupa Żywiec is a socially responsible company and considers itself an integral part of the society and communities in which it operateswww.grupazywiec.pl/